[ Tips ] 一分鐘使用導覽
商品編號： W13356 出版日期： 2013/08/27 作者姓名： Zietsma, Charlene 商品類別： General management 商品規格： 15p 再版日期： 2019/04/23 地域： United States 產業： 個案年度： -
商品敘述：
A new president has been hired to double or triple the size of Charles Chocolates, a high end chocolate producer and retailer in Portland, Maine. The case allows a comprehensive analysis of marketing, manufacturing, human resource, financial and strategic positioning issues in a small company with manufacturing, retailing, wholesaling and Internet operations.
涵蓋領域：
Entrepreneurship;General management;Strategy management;Manufacturing;Strategic positioning;Strategy;Project implementation
相關資料：
Case Teaching Note, (W13359), 10p, by Charlene Zietsma
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